Trunk Club was a high-end subscription-based menswear outfitting service. Once signed up, customers were paired with a stylist who would personally curate collections of clothing based on their needs. Trunks could be received by mail or in-person at one of the clubhouses accompanied by an in-person fitting. I joined the design and marketing team soon after it was acquired by Nordstrom, and the business was rapidly expanding its services to outfit women, launching a custom clothing brand, and opening new locations outside of Chicago, among other initiatives.

Around the time I joined, the creative team developed a company rebrand to reflect new audiences and business initiatives. I worked closely with a team of 4-5 designers to expand the visual identity through a range of creative needs, internally and externally among stakeholders.

Trunk Club

Client
Trunk Club

Year
2015–2017

Roles
Senior Visual Designer (Contract)

Paid Ads

Social

Email

Gift card landing page, Valentine’s Day promotion

Business travel, prop design

Trunk Club for Dogs, April Fools promotion

Valentine’s Day promotion, Champagne cards

Women’s Training Manual

28-page booklet distributed internally to all of the stylists to provide contextual education on women’s styling. Since Trunk Club started out as a service for men, when they expanded their product offerings to women, there was specific training that was needed to help unify terminology and operational techniques among the team.

Trunk Design

The trunk is arguably the most iconic part of the Trunk Club experience. Once you’re paired with a stylist, they would curate a selection of items based on your preferences and send them directly to your door.

I was tasked with designing a box big enough to hold boots. This “Boot Box” was one of a various series of other boxes including briefcase, treasure chest, mini lunch box, and the suit box.

Boot Box

Briefcase

Suit Box

Treasure Chest

Boot Box explorations

Trunk Club Custom

In addition to the trunk service, Trunk Club offered it’s own product line of custom-fitted hand-made menswear. Customers would come into a Clubhouse to meet with their stylist to get measurements and compose a suit, dress shirt, etc., of their choosing.

Custom Lookbook

Clubhouse App

Custom Sales Contest

Through social media, customers were able to enter a contest in order to win round trip tickets to Italy & England.

Various Printed Materials

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